What is Black Friday anyway????
Some people say it started in 1869 when financier Jay Gould tried to corner the gold market and instead caused its collapse. Others claim it originated in Philadelphia when police used the term to describe the crowded streets and sidewalks in Center City, the day after Thanksgiving in 1975. Others point to October 19, 1987 which marked the single largest one day drop of the Dow Jones Industrial Average.
Most recently, we attribute it to retailers who finally start showing a profit after the sales on the Friday after Thanksgiving (“in the black”). Whenever it began, it is now considered the official beginning of the Christmas Season and is the busiest shopping day of the year. A few years ago, stores started opening at 4am on Black Friday offering discounts to encourage customers to arrive early and buy a lot. The early morning opening morphed to 12am Friday to increase sales even more. This year we have the ugly spectacle starting at 9pm on Thanksgiving Day. We say enough already!!
Here’s our suggestion; skip the early morning chaos at the mall, sleep in, tell the leftover visitors (who apparently didn’t get enough of your company on Thanksgiving) to follow along, and head to Laurita for a relaxing, peaceful afternoon tasting our latest vintages. Don’t feel like leftovers? Just head over to the Marketplace for a selection of artisan sandwiches, soups and other tasty offerings..
CLICK HERE to find the Antidote for Black Friday.