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Is It Time For Rosé To Go Away?

Is It Time For Rosé To Go Away?

blog , Laurita Winery , wine advice 🕔April 26, 2018 0 comments

Last summer, after a certain frosty wine beverage had gone viral, we asked should frosé just go away? This spring we admit we’re surprised to see the Los Angeles Times wondering the same thing about rosé.

Rosé has not just jumped the shark, it’s jumped the whale next to the shark and the cruise ship bearing down on the whale.

While it sounds harsh, they’re not necessarily knocking rosé, but rather the “pink tsunami” of rosés that have saturated the wine market while diluting what the word means.

Rosé is, in short, no longer a wine. It’s a lifestyle ornament, a Cosmo made from grapes, a catchphrase, a punch line (rosé o’clock, rosé all day. brosé), a poolside accessory, an excuse for all-day day-drinking, a thing to pound, to pose with, to signify on social media how much fun you’re having.

Well… yeah. But none of those things are necessarily bad. It’s all about what you enjoy! Just like there’s nothing wrong with enjoying rosé. And if you do, then do yourself a favor, and look beyond the likes. Because the LAT is right when they say rosé is losing itself under that pink tsunami.

Rosés by definition should be crisp, dry and quite literally mouthwatering. In the mouth they should be nervous, a little jittery from acidity, a little pithy from tannin (from the skin contact that gives the wine its color).

Those sweet pinks you’ve tried are technically more of a by-product than an intended product. They’re made by the saignée method, and have a much higher alcohol and sugar content. You owe it to yourself to try rosé as it was meant to be.

Because above all, rosé is a wine of intention. It’s not an afterthought, not a byproduct, but something that had to be grown and made in the vineyard, harvested early to ensure good acidity and low alcohol, and made judiciously to preserve aroma and freshness. Settling for anything less is like selling your summer short.

We’ll drink to that.

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