Cheer for the Red, White, and BLUE!!
Something new, just in time for the 4th of July…
Yep. You read that right. Blue wine.
Half a dozen Spanish millennials (not that we should hold that against them), have come up with something completely new. Gik Blue.
We are not vintners. We are creators. So we sought the most traditional and closed minded industry out there. Once having selected the wine industry as our battlefield, we set about creating a radically different product, changing the colour to a vibrant blue and making the wine sweeter and easier to drink.
It’s radically different, all right. Have a look.
(Photo courtesy of @wine via Instagram)
The taste is described as being like a sweet white wine. It’s understandable that it’s sweet, considering the addition of non-caloric sweetener instead of sugar. (Sweeteners do tend to be sweeter.)
But what about the color?
Well, Gik Blue gets that unusual hue from two things. Anthocyanin is a natural pigment found in grape skins, and accounts for part of the color. The rest comes from indigo.
That’s right… the blue wine gets its color from the same place your blue jeans do.
We’re not sure what to think about this new blue wine.
For the moment, we won’t be able to develop a truly informed opinion, because it’s not available in America. (Although our inner, rarely admitted winesnob does question the addition of non-caloric sweetener and denim dye to any beverage…) But it is new and interesting.
We have to admit, though, the first thing that went through our heads was selfish.
A few months back, in a post about wine consumption by age, we tried to make a joke that fell a little flat:
We mainly want to know why they didn’t come up with this little bit of “food tech”, as they call it, in time to help us out!
So, what do you think? Blue wine, or stick to the classics? Let us know in the comments!